Today I have something interesting to share with you. I will tell you about a grate experience that I have learnt from the unit where my idea has been changed to think beyond what I knew in the past, called E-business. Generally speaking, I’m doing master of marketing so I’m quite confident that I have a good skill in term of marketing; however, when I was stepping into this unit, it was unbelievable that I feel like a baby who knows nothing about the electronic world. There are tons of applications and technologies that have to integrate with marketing in order to do the E-business that can make the business to be competitive nowadays.
At first, I was so scared because I have to learn something completely new so I expected that the class would be difficult in term of comprehension and assignment.
After I have been studied this unit for 5 weeks, I feel that “yes, it is difficult” but not difficult as I expected. There are some reasons behind for the above statement; therefore the whole experience for the first five weeks will be explained through these reasons as well.
First, the topic is divided into 4 main sections which are introduction, applications, implementation and review. The topic division makes me feel more comfortable and easy understanding through step by step. In the first section which is introduction, I have learnt many things such as the general information about e-business which are e-business infrastructure, e-environment, and e-business strategy. In addition, this knowledge can be applied with the tradition marketing strategy to improve the overall performance of the company.
Therefore, I’m interested in online business that quite popular nowadays. There are many friends of mine who are doing online business but they failed. The way we do online business and physical business seems to be the same but it is not. As I have learnt from the first 5 weeks is that the technology is very important to enhance the business ability and it has to be integrated with the business process in order to generate the effective values.
Second, class activities are very interesting to me because they help me not only to understand to topic clearly but also help me to apply the knowledge that I read from the textbook to discuss in a group activities such as debate, weekly exercise and quiz. Moreover, in my opinion, the quiz is a very useful activity because it forces me to catch up what I learnt for each week.
Third, Web CT forum for students is the thing that I found it very useful. Every week, a group leader has to share the discussed information from the group work on this forum. There are 9 groups in the class which mean we can compare the differences among groups and develop the ideas to be the highest potential one. Moreover, students can share and ask something in this forum as well; therefore, I got some interesting information from this forum as well such as books and ideas. As a result, I can use this information to improve not only my assignment but also to develop my ideas.
Last, Debate is another thing that I like the most from this class. Debate will be held in every class; moreover, students are expected to do a pre-reading to cover the debate topic for each week. This is a good idea for me to get myself keep reading on the chapters. Importantly, students can learn many things from debate such as new ideas and summary for the particular topics.
To sum up, I found out that this unit is very useful for me to help me know how to run my online business smoothly. Although the unit itself is quite hard, all the processes in the class have been strategically planned by lecturer to make me feel comfortable with the unit and make me have more understanding. So, I hope that I can acquire more experiences during the course.
